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UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
January 26, 2006
Date of Report (Date of earliest event reported)
Smith & Wesson Holding Corporation
(Exact Name of Registrant as Specified in Charter)
         
NEVADA   001-31552   87-0543688
         
(State or Other
Jurisdiction of Incorporation)
  (Commission File Number)   (IRS Employer
Identification No.)
2100 ROOSEVELT AVENUE
SPRINGFIELD, MASSACHUSETTS
01104
(Address of Principal Executive Offices) (Zip Code)
(800) 331-0852
(Registrant’s telephone number, including area code)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):
o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
 
 

 


 

Item 7.01 Regulation FD Disclosure.
          The registrant is furnishing this Report on Form 8-K in connection with the disclosure of information, in the form of the textual information from a slide show presentation to be given at meetings with institutional investors throughout the remainder of the fiscal quarter.
          The information in this Report on Form 8-K (including the exhibit) is furnished pursuant to Item 7.01 and shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section. This Report on Form 8-K will not be deemed an admission as to the materiality of any information in the Report that is required to be disclosed solely by Regulation FD.
          The registrant does not have, and expressly disclaims, any obligation to release publicly any updates or any changes in the registrant’s expectations or any change in events, conditions, or circumstances on which any forward-looking statement is based.
          The text included with this Report is available on the registrant’s website located at www.smith-wesson.com, although the registrant reserves the right to discontinue that availability at any time.
Item 9.01. Financial Statements and Exhibits.
  (a)   Financial Statements of Business Acquired.
      Not applicable.
 
  (b)   Pro Forma Financial Information.
      Not applicable.
 
  (c)   Shell Company Transactions.
      Not applicable.
 
  (d)   Exhibits.
 
      Exhibit
Number      Exhibits
  99.1   Smith & Wesson presentation dated January 2006.

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SIGNATURES
          Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
                     
        SMITH & WESSON HOLDING CORPORATION
 
                   
Date: January 26, 2006
      By:     /s/ Michael F. Golden        
 
         
 
Michael F. Golden
       
 
          President and Chief Executive Officer        

 


 

EXHIBIT INDEX
  99.1   Smith & Wesson presentation dated January 2006.

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exv99w1
 

     
Exhibit 99.1
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Smith & Wesson
Mike Golden, President, CEO
John Kelly, CFO
January 2006

 


 

     
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Smith & Wesson Holding Corporation
Certain statements contained in this presentation may be deemed to be forward-looking statements under federal securities laws, and the Company intends that such forward-looking statements be subject to the safe-harbor created thereby. Such forward-looking statements include statements regarding the Company’s strategies, the demand for the Company’s products, the opportunity for growth of the Company, anticipated sales and operating results, customer satisfaction and cost-reduction efforts. The Company cautions that these statements are qualified by important factors that could cause actual results to differ materially from those reflected by such forward-looking statements. Such factors include the demand for the Company’s products, the Company’s growth opportunities, the ability of the Company to obtain operational enhancements, and other risks detailed from time to time in the Company’s reports filed with the SEC.
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Investment Highlights
Leadership Team in Place
· A New Market Approach...Safety, Security, Protection, Sport
· A Strong, Untapped Legacy Brand
· Innovative New Products
· Growth Opportunities in Core Business
· Diversification into New Markets
· Significant Productivity Enhancement Opportunities
· Positive Legislative and Litigation Trends
AMEX: SWB
Shares Outstanding: 39,206,647 Price: $4.39 (at 1/24/06) Market Cap: $172M
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Experienced Leadership Team...
Mike Golden, President, CEO John Kelly, CFO
Tom Taylor, VP Marketing Ken Chandler, VP Operations Leland Nichols, VP Sales Barbara Hunnicutt, VP Licensing Ann Makkiya, Corporate Counsel Bill Lachenmeyer, VP Human Resources
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Company Background
154 Year Old American Company
· Headquarters: Springfield, Massachusetts
· 736 Employees
· Two Manufacturing Facilities (Union-Free):
- Springfield, Massachusetts
· Revolvers, Pistols
- Houlton, Maine
· Handcuffs, Pistols
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Company Background
Largest U.S. Manufacturer of Handguns
· Largest U.S. Exporter of Handguns
· Largest U.S. Manufacturer of Handcuffs
· # 1 in U.S. Revolver Market Share
· # 3 in U.S. Pistol Market Share
· A Legacy Brand With 87% Brand Awareness With the General Public (Not Just Firearm Enthusiasts)
Source: Federal Excise Tax Data — Q3, 2004 American Sports Data — Nov, 2004
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S&W: 87% Brand Awareness
Extremely high in our served markets, and in markets we do not serve today:
A company-sponsored, 2004 survey asked consumers about their purchase intent for the following products & services. S&W ranked as follows:
Revolvers #1 (served) Pistols #1 (served) Shotguns #3 (not served) Hunting Rifles #3 (not served) Tactical Rifles #1 (not served) Ammunition #4 (not served) Security Systems #3 (not served)
Source: American Sports Data — Nov, 2004
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A New Market Approach
Smith & Wesson Yesterday: Selling Handguns in the U.S. Sporting Goods Channel
GOAL
Smith & Wesson Today: A Global Leader in
Safety...Security...Protection...Sport
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Growth Strategy
Use “Safety-Security-Protection-Sport” platform to enter new markets while driving CAGR of 13-15% in core business in fiscal 2006.
Existing Brand            Handgun            New Market Development            BusinessPossibilities
Re-invent the legacy Innovative New Long Guns Key to new market entry            Products Training/Ranges Licensing opportunities Sporting Goods Less Lethal Marketing initiatives Law Enforcement Ammunition Military/Federal Firearms Accessories Government Security Systems International Criminal Investigation
· Homeland Defense
· Products/Services
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Revolver / Pistol Market: $605MM
2004 ( CALENDAR) U.S. DOMESTIC NON-MILITARY MARKET –2005 (FISCAL) S&W SALES
REVOLVERS            PISTOLS $138MM $467MM $52MM 38% $47MM 10%
S&W 2005 ( Includes Walther Products) Market 2004
SOURCE: BATF 2004 Excise Tax Study & Smith & Wesson Management Estimates
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Innovative New Products
500
Revolvers
460 XVR Scandium
Pistols
S&W 1911 Family Military & Police Pistol Series
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Introducing the Smith & Wesson Military & Police Pistol
First units shipped December 5, 2005
· Engineered with input from over a dozen LE and military organizations
· Unique features incorporate versatility, enhanced durability and safety.
· World class product introduction, regarded as the most professional the industry has seen.
· Premium priced, feature rich product, designed to penetrate LE and military markets.
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Channel Management Strategy
Federal Law Local Law Enforcement Enforcement & Military
International Sporting
Goods
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Handgun Growth Strategy
Sporting Goods Channel
· Sales Leadership in Place
Eoin B. Stafford, Director of Sporting Goods Sales – Formerly H&K
· Expanded Smith & Wesson Employee Sales Force (+16)
Elimination of manufacturer’s reps
Demand creation: Product “pull” vs. “push”
· Increased focus on high margin segments
Engraving, Commemorative Guns, Performance Center
· New Products Launched: M&P Pistol, S&W 460, S&W 500, 1911’s
· Consumer Marketing Programs Scheduled
Event Marketing & Pull Promotions
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Handgun Growth Strategy
Military/Federal Government Channel
· Leadership in Place
Ernest Langdon, Director of Federal Law Enforcement/Military SalesFormerly Operations Manager, Law Enforcement Sales with BerettaTactical training provider to law enforcement and militaryMultiple national and world titles in competitive shooting sport
· Lobbying efforts underway
Hired major lobbying firm
Regular CEO visits to Washington, DC
· Three new contracts: U.S. Army for Afghan Army (22,500 units)
Launched M&P pistol – aimed at Federal Law Enforcement (FBI, etc.)
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Handgun Growth Strategy
Law Enforcement Channel
· Leadership in Place
Bryan James, Dir. Law Enforcement Sales – formerly Glock
· Expanded Sales Organization
Two additional top sales executives hired from Glock
Increased from 5 to 8 Regional Sales Managers
· Launched M&P Pistol
Designed specifically to penetrate police/military marketsDesigned with input from multiple police departmentsDec. 2005: Test & Evaluation units to >100 departments
· Strong initial feedback
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Handgun Growth Strategy
International Channel
· Leadership in Place:
– Amaro Goncalves, Dir. International Sales – formerly Colt
· Launched M&P Pistol
– Designed specifically to penetrate police/military markets
· Lobbying underway
– Shorten Federal export approval timeline
– Raise $1,000,000 Congressional approval level
· Established & expanding sales channel and revenue base
– Upgrading sales agents to those with contacts in police/military
· Europe, Latin America, Asia, Middle East
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New Market Opportunities & Options
Safety...Security...Protection...Sport
Shotguns
Long Guns            Hunting Rifles Criminal Investigation
Tactical Rifles
Training Ranges Homeland Defense Products/Services
· Ammunition
· Less Lethal
· Security Systems
Options: Decline
Opportunity Outsource Manufacture Acquire License
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Smith & Wesson Enters the Long Gun Market
Consumers say S&W should be in long guns...particularly tactical rifles
· Tactical rifles are the fastest growing segment in the long gun market
· Sporting Goods channel is underserved by premium tactical rifles
· Expansion of Military & Police family of products
2004 U.S. DOMESTIC NON-MILITARY MARKET
Bolt Action Rifles            Shotguns $510MM $346MM 52% Share 35% Share
Tactical Rifles $132MM
SOURCE: BATF 2004 Excise Tax 13% Share            Study and Smith & Wesson Management Estimates
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Introducing the
Smith & Wesson M&P15 Rifle Series
“Smith & Wesson’s new AR-type rifle is a credit to the firm’s long history of duty guns.”
- Dick Metcalf, Guns & Ammo Magazine, March/SHOT Show Edition
“If you’re a fan of the M4A1 Carbine, I can assure you that the new M&P
Carbine is as good as it gets.”
- Gary Paul Johnson, SWAT Magazine, SHOT Show Edition
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The Military & Police Family Begins...
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The Brand: Licensing Opportunities
FY 2005 Licensing Revenue: $1.8M
Hearing & Eye Protection, Knives, Safes, Soft Air Guns, etc.
· Target: Grow Licensing Revenue 3-5X by 2009
Recent Licensees: Sentry Safe, Radiator Specialty (gun cleaning products) Hats and Tees
New Possibilities: Monitored Security Systems, Ammunition, Truck and Hunting Accessories
· Focus: Use licensing to enter new markets, serve brand loyalty opportunities, and aggressively pursue initiatives that fall within:
Safety...Security...Protection...Sport & Brand Loyalty
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The Brand: Re-Inventing a Legacy
Inconsistent Message to a Limited Audience
GOAL
“Loud” and Visible Brand With a Consistent Message to a Diverse Audience
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Media Blitz
Wall Street Journal
Front Page – Marketplace Section July 28, 2005
36 magazine covers in 11 months Visibility in core magazines, TV and
Unprecedented in industry radio as well as non-industry publications.
Outpacing all major competitors
Over 102 million total
M&P — 22 Editorial features issued impressions. or committed
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Marketing Initiatives
NASCAR
Customer Affinity Programs:
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Operations / Manufacturing
· Strong Team Supporting:Pistol Process LineNew Product Development
· Initial Focus: Stabilize OperationsRepeatable & predictable machineryConsistent Output
· Current Focus:
Implementing Smith & Wesson Operating System
· Based on Toyota Production System
· Problem-Solving Process Development
Standardize approach & deliver solutions faster
Upgrading Technology
· New machining / Equipment re-furbishing
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Driving Gross Margin Improvement
Production Rates up Significantly
Jan-Dec Revolvers            Guns Per Day 44% Pistols            Guns Per Day 300%
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Legislative & Litigation Trends
40 30 32 20
Cases 26 20 10 13 10 8 5 4 0 4 2 2001 2002 2003 2004 2005
Industry Municipal Cases Pending or on Appeal Product Liability Cases Pending Against S&W
Protection of Lawful Commerce in Arms Act Signed into law October, 2005
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Income Statement Summary
Year Ended April 30, 2005 2004 2005
Revenue $117.9 $124.0 Gross Profit $39.1 $40.9 Operating Income $4.8 $11.2 Net Income $0.8 $5.2 EPS $0.02 $0.14
*In millions except for per share data
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Income Statement Summary
Quarter Ended October 31, 2005
2004 2005
Revenue $29.1 $35.5 Gross Profit $12.4 $10.5 Operating Income $4.3 $1.2 Net Income $2.1 $0.7 EPS $0.06
$0.02
Note: Quarter ended October 31, 2004 included $4.1 million in insurance refunds and reserve adjustments, or $2.2 million after-tax, or $.06 per share
*In millions except for per share data
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Income Statement Summary
Six Months Ended October 31, 2005
2004 2005
Revenue $53.8 $67.4 Gross Profit $21.8 $20.1 Operating Income $7.1 $6.1 Net Income $3.6 $3.4 EPS $0.10
$0.09
Note: Six months ended October 31, 2004 included $4.1 million in insurance refunds and reserve adjustments, or $2.2 million after-tax, or $.06 per share
*In millions except for per share data
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Balance Sheet Summary
October 31, 2005
Cash & Cash Equivalents $0.5 Accounts Receivable $19.5 Working Capital $21.4 Accounts Payable $10.6 Notes Payable $21.3 Equity $32.1
Total Shares Outstanding 39.2
*In Millions
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Annual Guidance
FY 2006 Guidance FY 2005 Actual
Net Product Sales: +13 – 15 % $124.0m Income: $6.9 — $7.5M* $5.2 M* Earnings Per Fully Diluted Share: $0.19- $0.20* $.14*
* Guidance takes into account expected adjustments to reflect the early adoption of Statement of Financial Accounting Standard No. 123R, Share-Based Payment. That adoption is expected to result in approximately $ 1.9 million in expense fiscal 2006 as compared to $626 thousand in fiscal 2005. See full discussion in company’s 10k filing.
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Investment Highlights
Leadership Team in Place
· A New Market Approach...Safety, Security, Protection, Sport
· A Strong, Untapped Legacy Brand
· Innovative New Products
· Growth Opportunities in Core Business
· Diversification into New Markets
· Significant Productivity Enhancement Opportunities
· Positive Legislative and Litigation Trends
AMEX: SWB
Shares Outstanding: 39,206,647 Price: $4.39 (at 1/24/05) Market Cap: $172M
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